Perfectly positioned
Frostkrone Food Group: ANUGA 2019 was a huge success
Rietberg, 15 October 2019. Its extensive and thoroughly international selection of street food successfully threw the Frostkrone Food Group into sharp relief at the ANUGA 2019 - a visual and tasty feast for one and all. The Taste Innovation Winner Lava Bites was the star of the show.
Now since 2019, five companies have been married together under the umbrella of the Frostkrone Food Group. In Cologne this group of companies presented customers from the retail trade and food service branch with an impressive concentrate of diversity taken from the world of street food, culinary delights that find a ready market in deep freezers of supermarkets and also in the food service sector and at snack bars. Such treats range from dainty, exquisite specialities made of Tunisian-style brick dough as created by Varenne Gastronomie through trendy snack ideas from frostkrone, cream cheese delicacies from Bornholter, tasty potato snacks from Rite Stuff Foods right up to the practical pizza pockets for oven and microwave on offer from the chefs at Piz'wich. All these are quick and easy to prepare and it goes without saying that such snacks can be savoured anywhere, anytime.
Frédéric Dervieux, Managing Partner of the Frostkrone Group, is delighted with the very positive resonance: "We took advantage of this year's ANUGA to showcase our business group in all its facets and indeed to highlight our role as an innovative trailblazer. Our team enjoyed a wealth of interesting and in-depth discussions with trade visitors from home and abroad. And the feedback we received was consistently positive."
Leaving nothing to chance
In the category "Finger food & snacks", variety always has to be the trump card to play. So one is constantly on the lookout for exciting product innovations that really chime together with current consumer tastes. Consequently, when their experts develop new products, as well as exploiting the years of experience and the sector-specific expertise of their own staff, the Group also makes full use of the knowledge provided by specialised institutes and similarly takes heed of vibes coming out of customer surveys and tastings.
Lava Bites are an excellent result of this pulsating ideas factory. These small, fiery snacks were chosen by a specialist jury made up out of journalists as the Number One innovation and were permanently requested and enjoyed by visitors during the course of all the trade fairs. Outside as black as volcanic rock with a glimmer of glowing lava but on the inside their fiery mix ablaze with creamy Cheddar cheese and red jalapeño chilli peppers sets everyone alight.
Further examples of product innovations presented by the Frostkrone Food Group at the ANUGA were the gems listed below:
Maxxarella: the longest-lasting kind of cheese delight you can imagine and it can be held just between two fingers. Thanks to an innovative production process, the mozzarella can be incredibly stretched inside its breaded coating. The cheese gently melts to form a delicious waterfall enveloped in perfectly seasoned, crispy, golden breading and is served as a little piece of heaven.
Pizza Pocket Breakfast: with a hearty helping of scrambled egg, spicy, full-flavoured Cheddar cheese and gently sautéed potatoes, this is the answer to all questions on rustling up a swift breakfast. The pocket snack product is available for the microwave and also for heating up in a conventional oven.
Börek: crispy pastry sheets filled with exquisitely aromatic cream cheese, spinach and feta cheese, and then seasoned with a touch of refreshing mint.
Petites Corolles Salmon: wheat pastry dough baked wafer-thin with Mediterranean vegetables and choice salmon perfected in a creamy sauce of mozzarella and goat cheese.
Apart from these innovations, also present at the ANUGA 2019 in full strength were all the popular finger food bestsellers such as Mozzarella Sticks, Chilli Cheese Nuggets and Jalapeño Snacks, all of which have had a firm foothold on the market for years.
FROSTKRONE FOOD GROUP
In addition to the frostkrone Tiefkühlkost GmbH and the Bornholter Käsevertriebs- und Produktions GmbH, the Frostkrone Food Group comprises the two French companies of Piz'wich Europe and Varenne Gastronomie and also the US-American business Rite Stuff Foods Inc.
Frostkrone has its headquarters located in the town of Rietberg, in the federal German state of North Rhine-Westphalia, and is specialised in the production and marketing of deep-frozen finger food and snack products. Since its founding in 1997, the company has established itself as an innovative trendsetter in the deep-frozen, convenience food segment. The year of 2018 saw Piz'wich and Varenne Gastronomie becoming part of the Frostkrone Food Group and in 2019 the US-American business Rite Stuff Foods Inc. swelled the ranks when they joined the Group.
The Frostkrone Food Group stands out in sharp relief because of its incredibly wide variety of finger food and snacks. The Group markets its products in the food retail trade, in the food service industry and also online. The many-faceted range of products is available worldwide in a great deal of countries including those in Scandinavia, the Netherlands, France, Spain, Portugal, Great Britain, Switzerland, in the eastern European countries, Asia and in the USA.
The Frostkrone Food Group boasts several cutting-edge production facilities in Germany, France and in the USA.
