Frostkrone: Successful Trade Fair Performance at Anuga@home
Rietberg, 28 October 2021. Rietberg, 26 October 2021. The Frostkrone Food Group presented itself at the digital platform Anuga@home from 11 and 13 October and showcased its newest finger food and snack products. The spotlight was on the Ready-to-eat range, the new snack assortment for the chilled food sector. The Beetroot Tots in this series convinced the expert jury to such an extent that they were chosen as one of the TOP 10 innovations at this year's Anuga. Once again, the Frostkrone Food Group was able to claim one of the most prestigious awards of the internationally highly regarded trade fair after 2019.
Visitors had the opportunity of getting in touch with the Frostkrone Food Group team at their digital trade fair stand and receiving extra information and indeed tailor-made advice and support every day during the fair. Digital information on the product innovations was also at one’s fingertips at any time. Besides text and image material, videos were also available. These can now be viewed on YouTube. A detailed presentation of the Ready-to-eat range with extensive first-hand information on development, production and the appropriate target group approach, including consumption occasions, can be seen at: https://www.youtube.com/channel/UC0TUZuZZI9IS-7EYpMKH1Xg
Alongside the Ready-to-eat range, the Frostkrone Food Group also unveiled the new varieties of its "Crunchy Homies" brand, including "Crunchy Brie Triangles", "Emmental Sticks": and " Crunchy Tomato and Mozzarella Balls ". Thanks to new technology and the special crispy coating, all products come out of the oven super crispy.
The Pizza Pockets have also had an addition to their range and are now to be found in further varieties, such as "Chicken Red Thai", "Feta Tomato Basil" and "Salami Jalapeno". The mouth-watering Pizza Pockets, which are also on sale at the Signal Iduna Park during BVB home games, are not only available for preparation in the microwave, but also as a version for the oven or convection oven.
Ready-to-eat
The new Ready-to-eat range is the practical, ready-to-eat snack variety from the chilled cabinets. Featuring a wide and tasty range of different variants, from vegan and vegetarian to products with chicken meat and various falafel options, it offers consumers plenty of exciting choices and diversity. Each individual coating, created out of delicious spices, seeds and grains, is amazing. Thanks to the special manufacturing process, the products can be eaten immediately without having to be heated up beforehand.
Although they can be enjoyed either hot or cold, heating in the oven is also possible. They are also provided frozen for the food service.
ABOUT THE FROSTKRONE FOOD GROUP
The Frostkrone Food Group - with its headquarters located in the town of Rietberg, in the federal German state of North Rhine-Westphalia - stands out in sharp relief because of its incredibly wide variety of finger food and snacks. The Group markets its products in the food retail trade and also in the food service industry. The many-faceted range of products is available worldwide in a great deal of countries including those in Scandinavia, the Netherlands, France, Spain, Portugal, Great Britain, Switzerland, in the eastern European countries, Asia and in the USA.
The Frostkrone Food Group boasts several cutting-edge production facilities in Germany, France, Great Britain and in the USA. Since its founding in 1997, the company has established itself as an innovative trendsetter in the deep-frozen, convenience food segment.
In addition to the frostkrone Tiefkühlkost GmbH and the Bornholter Käsevertriebs- und Produktionsgesellschaft GmbH, since 2018 Piz’wich Europe SAS and Varenne Gastronomie SAS have also been part of the Frostkrone Food Group. In 2019 the US-American business Rite Stuff Foods Inc. swelled the ranks when they joined the Group. Since February 2020 Innovate Foods Ltd and since April 2021 Abergavenny Fine Food Ltd, both from Great Britain, have also belonged to the corporate group.
