A Twist on Indulgence: Frostkrone’s Cheesy Loops Take Centre Stage at PLMA 2026
Rietberg, 28 April 2026. There’s something instantly appealing about a snack that looks a little different – and tastes even better. With their golden finish and irresistibly creamy centre, Cheesy Loops from Frostkrone Food Group are designed to do exactly that. The concept has clearly struck a chord: the PLMA’s independent jury has selected them for the New Product Expo 2026, one of the most influential showcases for innovation in international retail.
Small in size but big on appeal, each loop weighs just 14 g and is ready in minutes. The result? A perfectly crisp bite on the outside, giving way to a smooth, melting centre that delivers real comfort-food satisfaction. Three varieties, each with its own appeal:
- Cheddar & Potato – creamy, mellow and irresistibly indulgent
- Cheddar & Onion – bold, savoury and packed with flavour
- Cheddar & Jalapeño – smooth, creamy with a gentle spicy lift
Their distinctive ring shape adds a playful touch and makes them stand out on any plate. But Cheesy Loops are more than just eye-catching. They fit seamlessly into a wide range of serving concepts – from quick snacks and sharing platters to flying buffets or as a creative side for burgers, bowls and fresh salads.
With Cheesy Loops, Frostkrone Food Group brings together what matters in modern finger food: strong visual appeal, versatile application and efficient preparation. In short, a product that not only tastes good but also works in practice – whether in retail or foodservice.
Visitors to PLMA can experience this first-hand. As part of the official selection, Cheesy Loops will be showcased throughout the exhibition at the New Product Expo in the RAI Auditorium.
Time to Taste. Hall 1, Stand H86
Trade visitors are warmly invited to visit Frostkrone Food Group at PLMA on 19 and 20 May in Hall 1, Stand H86 – and experience the Cheesy Loops for themselves.
ABOUT THE FROSTKRONE FOOD GROUP
The Frostkrone Food Group - with its headquarters located in the town of Rietberg, in the federal German state of North Rhine-Westphalia - stands out for its exceptionally wide variety of finger-food and snacks. The Group markets its products in the food retail trade and also in the foodservice industry. The diverse product range is available worldwide in a large number of countries including those in Scandinavia, the Netherlands, France, Spain, Portugal, Great Britain, Switzerland, Eastern Europe, Asia and the USA.
The Frostkrone Food Group boasts several cutting-edge production facilities in Germany, France, Great Britain and the USA. Since its founding in 1997, the company has established itself as an innovative trendsetter in the deep-frozen, convenience food segment.
Press contact:
Stefanie Kastell
Phone: +49 (5244) 9036-210
Mobile: +49 (170) 905 80 59
presse@frostkrone.de
