A Taste of Tomorrow – Frostkrone at ANUGA2025

Frostkrone Food Group: Find us at Hall 4.2, Aisle A, Stand 049

Rietberg, 27 August 2025. “We love fingerfood.” The statement is simple, bold – and central to Frostkrone Food Group’s approach. When the first samples are passed around Frostkrone’s tasting bar at ANUGA, it’s clear this is more than just product promotion – it’s a carefully staged invitation to imagine new occasions for finger food. From 4–8 October the Rietberg-based group will unveil a series of launches and present an experience-led stand (Hall 4.2, Aisle A, Stand 049) that blends discovery with commercial conversation. 

Visitors move from generous tasting zones to two large video walls that frame product stories, before arriving at the Chilled Corner – a refrigerated merchandising area with eye-catching product displays that underline Frostkrone’s strategic focus on chilled offerings. The stand is designed to make listings easier to evaluate, combining clear on-shelf presence with immediate taste proof and merchandising concepts that buyers can readily translate into their own market.
“For us, innovation means creating products that meet modern consumption moments and enable profitable listings,” says Frédéric Dervieux, CEO. “At ANUGA we’ll show products that deliver exceptional taste and clear retail potential – solutions that make it straightforward for retailers and foodservice operators to unlock growth.”

Frostkrone’s ANUGA presence promises a tightly focused showcase of finger food that looks appealing, tastes memorable and performs in the marketplace — exactly the combination trade buyers seek.

Fingerfood and Snack Range for Retail and Foodservice

Alongside its already popular and well-established finger-food selection, Frostkrone Food Group will present a host of new creations for visitors to discover and taste at its ANUGA stand.

A highlight is the Pizza Snack Box, designed for sharing and built around the idea that snacking together is simply more fun. Each box brings oven-fresh pizza together with a complementary finger-food variant, rounded off by two perfectly matched dips. Ideal for relaxed evenings, social occasions or as a spontaneous treat, the format combines indulgence with convenience.

The company is also expanding its chilled portfolio, unveiling seven new products at ANUGA. Among them are Chilled BBQ Mozzarella Balls, pairing molten mozzarella with a smoky, savoury kick in a crisp coating, and Chilled Beer-Battered Gouda Rings, which marry creamy cheese with a golden, crunchy beer batter.

Protein-rich snacking is another clear focus. The new High Protein Cheese Sticks contain 42% protein cheese blended with mozzarella and a creamy soft-cheese centre, finished with a crunchy baked coating enhanced by poppy seeds, garlic and paprika. Hearty, versatile and on-trend, they are positioned as a convenient snack, a finger-food highlight or a satisfying energy boost.

Strong Brand Partnerships

Frostkrone is expanding its licensed portfolio. From October the company will roll out premium Old Amsterdam Cheese Bites into retail – a creamy, bite-sized format made with distinctive Dutch Old Amsterdam cheese. ANUGA visitors will be among the first to sample these new retail launches. 

Foodservice Range – Tailored for the Out-of-Home Market

Frostkrone is also placing a strong spotlight on its extensive out-of-home portfolio. Under the Frostkrone Foodservice brand, the company offers a wide selection of smart snack solutions tailored to the realities of modern catering and quick-service environments. “Our portfolio is designed to meet the exact requirements of today’s out-of-home market,” explains Emiel Lommen, Global Commercial Director. “Flexibility, convenience and quality are at the heart of what we deliver.”
For operators, practicality is key – and Frostkrone has built its foodservice offer around it. The dedicated website (https://foodservice.frostkrone.com/de/) provides a clear overview of the full range, while flexible order volumes, short delivery times and one-to-one support give caterers the planning certainty they need in a competitive market. 

Experience it at ANUGA – Hall 4.2, Aisle A, Stand 049

“Visit our stand at ANUGA to sample the range and see how taste, convenience and clear commercial potential come together,” adds Frédéric Dervieux, Chief Executive Officer. Frostkrone’s ANUGA presence is designed to turn discovery into concrete listing opportunities for retail and foodservice alike

FROSTKRONE FOOD GROUP

The Frostkrone Food Group - with its headquarters located in the town of Rietberg, in the federal German state of North Rhine-Westphalia - stands out for its exceptionally wide variety of finger food and snack. The Group markets its products in the food retail trade and also in the food service industry. 

The diverse product range is available worldwide in a great deal of countries including those in Scandinavia, the Netherlands, France, Spain, Portugal, Great Britain, Switzerland, in the eastern European countries, Asia and in the USA. 

The Frostkrone Food Group boasts several cutting-edge production facilities in Germany, France, Great Britain and in the USA. Since its founding in 1997, the company has established itself as an innovative trendsetter in the deep-frozen, convenience food segment. 

Press contact 
Stefanie Kastell
Phone: +49 (5244) 9036-210
presse@frostkrone.de